This program was the concept of CSUSB Alumna Amanda Fernandez('16) and Alumna Aimee Alvarez('18). Fernandez is the current Film Music Licensing Coordinator for NBC Universal (Universal Pictures and affiliates, including Focus Features, Blumhouse, Dreamworks, and Illumination). Since graduating, she has worked as an A&R Administrator for Warner Records, worked in Publishing at Disney Music Group, and employed to assist in Sync Licensing for Disney Music Group.

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Alumna Aimee Alvarez (2011) is a recording engineer, a professional photographer, and a former Communication Specialist for the College of Arts & Letters/Coyote Radio & Advertising.   She oversees student learning technology at Coyote Radio at CSUSB where her work is focused on assisting student and faculty broadcasts and technology innovation at the CSUSB campus media lab. 

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These two alumna began building the program in 2022 when Amanda determined that so many of her employers were looking for unsuccessfully for interns at the university level. It was then that she realized she could create a pipeline to CSUSB. With the assistance of the Communication Studies Department of CSUSB, an advisory board was formed and the program was launched in 2023.